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Reputation: Realizing Value from the Corporate
Reputation: Realizing Value from the Corporate

Reputation: Realizing Value from the Corporate Image by Charles J. Fombrun

Reputation: Realizing Value from the Corporate Image



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Reputation: Realizing Value from the Corporate Image Charles J. Fombrun ebook
Publisher: Harvard Business Review Press
ISBN: 9780875846330
Page: 441
Format: pdf


(1996) Reputation, Realizing Value from the Corporate Image. Fame & Fortune – How Successful Companies Build Winning Reputations. €Distant Obligations: Speculations on NGO Funding and the Global Market”. MA: Harvard Business School Press. Boston, MA: Harvard Business School Press. We believe that the main arguments developed in this paper will help improve managers' understanding of how to become a wise executive and to realize the benefits of doing so. Boston, Mass.: Harvard Business School Press. Reputation, Realizing Value from the Corporate Image. FOMBRUN C and Shanley M (1990) What's in a Name? Reputation: Realizing Value from the Corporate Image. (1998) 'Indices of corporate reputation: an analysis of media. FOMBRUN C J (1996) Reputation: Realizing Value from the Corporate Image. 1996, Reputation: Realizing Value from the Corporate Image, Harvard Business School Press, Boston. 5 revenues in one hundred eighty huge number of downloads..

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